Our Expertise

Content Development

Content is at the heart of any successful B2B or B2C marketing strategy. At Bliss, we create unique pieces of content and market it across as many different and relevant platforms as possible, be it print, electronic, digital or mobile. The Bliss team drives the ideation and creation of diverse content pieces:

Blogs

Blogs are a great way for clients to share ideas in a public forum, positioning them as industry thought leaders, influencers and innovators. They are easy to use, easy to set up and provide ample SEO opportunities. We can either create original content in the voice of our client or we can create the platform on which our clients develop their own blog content. Our own award-winning blog, B2B Bliss: PR for Thought Leaders, is among the most active and widely read in our industry. We recently were named to the #4 spot on the 2012 Top 50 Marketing and PR Blogs in the United States, based on the Cision Influence Rating, a metric that quantifies the impact of digital and traditional media influencers.

Case Studies

Our integrated communications program established a rotating set of nearly a dozen authors now contributing to a blog on Forbes.com, commenting on relevant current events and providing actionable advice for leaders and managers. Now four years after its launch, the blog attracts nearly 30,000 visitors each month, and has dramatically boosted traffic to the company website and social channels. The success of this blog has generated new opportunities for regularly contributed content on additional blog platforms, including Huffington Post.