On this episode of Fresh-Brewed News, Meghan Busch talks about the backlash against Hallmark Channel and its decision to pull…
The Importance of Branding when Sourcing Private Equity Investment Opportunities
Cortney Stapleton, Partner and owner at Bliss Integrated Communication, founder of Exponent Women and winner of PR News 2019 Top…
What’s on your Social Media Menu?
The concept of curated diets isn’t new, but seems to have recently grown in popularity. Maybe you’re on the Keto…
Making Sense of Your Online Marketing Success
Do you know what your online audience really thinks? While tools that analyze unstructured data can help, establishing a targeted…
Nothing in Life Comes Free
While social media’s origins lie in un-paid engagements, new algorithms mandate a small spend if brands hope to reach more…
Fresh-Brewed News, Episode 15: Real Issue with “Fake News”
Episode 15 of the weekly Fresh-Brewed News podcast examines the problems surrounding “fake news.” Julia Mellon joins to discuss how…
Fresh-Brewed News, Episode 13: Super Ads
On episode 13 of the weekly Fresh-Brewed News podcast, our hosts talk about last weekend’s big game between the Patriots and…
Fresh-Brewed News, Episode 12: Uber, Lyft and Hashtags
On episode 12 of the weekly Fresh-Brewed News podcast, our hosts talk about hashtags and Uber’s uber blunder. Rebecca O’Neill joins…
Fresh-Brewed News, Episode 11: Snap(chat) Out of It…That’s Fake News!
On this week’s episode of the Fresh-Brewed News podcast, our hosts discuss editorial changes Snapchat is making to its Discover news…
Rebecca O’Neill Shares Thoughts: “Has Facebook Gone Too Far Copying Snapchat?” Marketing Dive
“Has Facebook Gone Too Far Copying Snapchat?” Marketing Dive
Fresh-Brewed News, Episode 10: Axing Traditional Media
On this week’s episode of the Fresh-Brewed News podcast, our hosts discuss Axios, a venture-funded media startup that’s primed to shake…
Fresh-Brewed News, Episode 5: Are Shopkins the New Baseball Cards?
This week on Fresh-Brewed News, our colleague Morgan Fine joins the show, and we chat about Shopkins, Num Noms and…
Gen Z is the New Millennial: Why Financial Services Firms Should Care
We’ve all asked ourselves the rhetorical question, “How did we ever live without the Internet?” Well, Generation Z hasn’t, and…
Harnessing Big Data for Marketing Communications
In light of the Wall Street Journal’s special report yesterday on Big Data, it’s time that we all learn, not…
5 Questions Executives Ask About LinkedIn
Over the past few years, our clients have gone from “What is LinkedIn, and why should I be there?” to…
Social Media Training…It’s Not Just for Problems. Six Best Practices to Get it Right
Social media training is usually undertaken to prevent future problems. Most companies build programs to ensure that employees will understand…
SEC Gets Social: Why Social Media is a Good Thing for Investor Relations
Last Tuesday, the U.S. Securities and Exchange Committee (SEC) announced that public companies will now be allowed to circulate material…
Are You Ready to “Friend” Wall Street?
My mother “friended” me on facebook the other day. I’m ok with this – I like to think I don’t…
You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely…
Financial PR Predictions for 2013
The following is penned under the presumption that the Mayans are wrong. Here is a list of 2013 PR industry…
Interview with Mark Schaefer
Mark Schaefer is one of my favorite marketing thinkers. He’s smart, pragmatic and incisive…and a thoroughly good human being. I had…
Need to Measure the Impact of Your Social Marketing Program? Here’s How.
It is that time of year when most marketers are knee-deep in building a case for their 2013 budget. Despite…
Building the Agency – Part III
Previously we examined challenges that arise in staffing a firm with so many new skills-based areas being added to the…
Battling the B2B Social Media Skeptics
The increasing use of social media platforms as part of the business to business buying process has been touted in…
Why We’re Turning Our Back on PR
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing…
The Missed Opportunities: Consulting PR Programs and Social Media
Consulting firms are overlooking some of the basics when it comes to integrating social media into their PR and marketing…
Building the Agency – Part II
In our last post on this topic we reviewed the new challenges agencies face in staffing to handle the much…
How to Become a “6 Million Dollar Man:” A B2B Social Media Tools Round-Up
When I was a kid, I loved watching a TV show called “The Six Million Dollar Man.” Hero Steve…
Why Your Video Needs More Words: A Case for SEO
Back in July, we did a post about social media marketing tips. One of those tips was about search engine…
5 Free Online Tools B2B Professionals Should Keep in Their Back Pocket
It seems the day of the free Internet tool has come and gone. Fortunately, there are still a few gems…
The Ultimate List of Social Media Marketing Tips
Are you using social media to reach your customers? Are you doing it strategically or are you just bashing them…
What can B2B Marketers Learn from Online Retailers?
It’s no secret that the growth of the digital and mobile platform has changed the game for retailers, both online…