I’ll admit it – I suffer from prediction apathy. Every time I see an article with lines like “with the…
The Importance of Branding when Sourcing Private Equity Investment Opportunities
Cortney Stapleton, Partner and owner at Bliss Integrated Communication, founder of Exponent Women and winner of PR News 2019 Top…
What’s on your Social Media Menu?
The concept of curated diets isn’t new, but seems to have recently grown in popularity. Maybe you’re on the Keto…
Making Sense of Your Online Marketing Success
Do you know what your online audience really thinks? While tools that analyze unstructured data can help, establishing a targeted…
Nothing in Life Comes Free
While social media’s origins lie in un-paid engagements, new algorithms mandate a small spend if brands hope to reach more…
Fresh-Brewed News, Episode 12: Uber, Lyft and Hashtags
On episode 12 of the weekly Fresh-Brewed News podcast, our hosts talk about hashtags and Uber’s uber blunder. Rebecca O’Neill joins…
Fresh-Brewed News, Episode 11: Snap(chat) Out of It…That’s Fake News!
On this week’s episode of the Fresh-Brewed News podcast, our hosts discuss editorial changes Snapchat is making to its Discover news…
Rebecca O’Neill Shares Thoughts: “Has Facebook Gone Too Far Copying Snapchat?” Marketing Dive
“Has Facebook Gone Too Far Copying Snapchat?” Marketing Dive
Making the Most Out of Metrics
George Orwell so famously wrote in his novel 1984, “Big Brother is Watching You,” in reference to the constant surveillance the residents…
B2B Companies: Twitter Best Practices to Target and Teach
A recent study conducted by UMass Dartmouth found that 83 percent of Fortune 500 companies have corporate Twitter accounts that…
Why You Shouldn’t Be on LinkedIn
I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not…
Social media secrets for businesses: Takeaways from #WLW14: Part 2
On April 23, marketing gurus from Facebook, Twitter, LinkedIn and HubSpot presented #WLW14, billed as the “world’s largest webinar,” to…
Social media secrets for businesses: Takeaways from #WLW14: Part 1
On Wednesday, marketing gurus from Facebook, Twitter, LinkedIn and HubSpot presented #WLW14, billed as the “world’s largest webinar,” to share…
Finally! Social Media Direction for Pharma Companies
In marketing and communications, social media is no longer considered new. It’s the new normal. But for the pharma industry,…
Digital Marketing: The Lure of False Promises
My pet peeve of the week: engaging with “Live Help” that isn’t actually “live.” It’s a rare occasion that I’ve…