Look Beyond Your Own Backyards, Economic Developers

Communities hard-hit by the recession – and let’s face it, who isn’t? – are using every arrow in the quiver to create jobs and increase tax revenue. And one of the most cost-effective of those arrows is a strategic media relations campaign, whether it’s executed in-house or using an agency. But you’d be surprised how many media relations programs deployed by economic development corporations [www.iedconline.org] focus only on the media within their communities – “backyard coverage” – not on national and international business outlets.