In early March, we witnessed a dramatic media shift as COVID-19 became the North Star of all news. The lens…
How to Approach Local Media Relations in the Facebook Age
I recently picked up a copy of my community newspaper from my driveway and was about to drop it next…
Look Beyond Your Own Backyards, Economic Developers
Communities hard-hit by the recession – and let’s face it, who isn’t? – are using every arrow in the quiver to create jobs and increase tax revenue. And one of the most cost-effective of those arrows is a strategic media relations campaign, whether it’s executed in-house or using an agency. But you’d be surprised how many media relations programs deployed by economic development corporations [www.iedconline.org] focus only on the media within their communities – “backyard coverage” – not on national and international business outlets.