In early March, we witnessed a dramatic media shift as COVID-19 became the North Star of all news. The lens…
Fresh-Brewed News, Episode 110: Marketing in a Pandemic
On this episode of Fresh-Brewed News, Arti Patel joins the show to talk about marketing through the COVID-19 pandemic, including…
Reed Handley Discusses, “PR & Media for Finance & Accounting,” Institute of Management Accountants’ (IMA) Count Me In podcast
IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
CEOs are the New Politicians: 5 Things Brands Need to Know About Demands for Social Activism
Today, consumer-facing brands are facing a unique threat with consumers continuing to demand more from CEOs. Consumers are starting to…
Julia Mellon Discusses: “How Can Brands and Agencies Redefine Female Representation in Brand Mascots?,” AW360
How Can Brands and Agencies Redefine Female Representation in Brand Mascots?
At the Intersect (Series) – Spotlight on Professional Services
Over the past six months, we’ve blogged about the uptick in innovation (and competition) that’s happening at the intersection of…
The Top 10 Ways to Drive a Successful PR Campaign
The Top 10 Ways to Drive a Successful PR Campaign View the e-book here
A Look Inside a Real-Time Marketing Campaign
Last week, one of our account teams had the distinct pleasure of sending out THE FIRST tweet about a major…
Three Reasons Why Media Relations Still Matters
After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media….
Battling the B2B Social Media Skeptics
The increasing use of social media platforms as part of the business to business buying process has been touted in…