In early March, we witnessed a dramatic media shift as COVID-19 became the North Star of all news. The lens…
Fresh-Brewed News, Episode 110: Marketing in a Pandemic
On this episode of Fresh-Brewed News, Arti Patel joins the show to talk about marketing through the COVID-19 pandemic, including…
The Future of Marketing – It’s all about the Public
I’ll admit it – I suffer from prediction apathy. Every time I see an article with lines like “with the…
Reed Handley Discusses, “PR & Media for Finance & Accounting,” Institute of Management Accountants’ (IMA) Count Me In podcast
IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
Follow the Leader Who Wants to Lead
If you consume news, it’s likely you’ve seen some of the following questions related to the financial markets over the…
Dogs Are Not a Niche: Navigating the Vast Potential of Voice-Activated Content
In the dog-eat-dog world that is corporate America, brands are ever on the lookout for how to differentiate themselves from…
How I Fell in Love with The RealReal…and Why One Authentic Interaction with the CEO Did More than a Commercial Ever Could
I’ve recently been watching the Four Weddings and a Funeral remake on Hulu. It seems to be tailor-made for my…
Earning Trust in the Era of #FakeNews
This past summer, I attended Reuters’ Tomorrow’s News NYC panel, where the discussion centered on fake news, what it means,…
Julia Mellon Shares: “When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?,” Forbes
When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?
Fresh-Brewed News, Episode 16: And the Award Goes To…
In episode 16 of the weekly Fresh-Brewed News podcast, our hosts talk about the Oscars and the big “Best Picture”…
Fresh-Brewed News, Episode 12: Uber, Lyft and Hashtags
On episode 12 of the weekly Fresh-Brewed News podcast, our hosts talk about hashtags and Uber’s uber blunder. Rebecca O’Neill joins…
Fresh-Brewed News, Episode 10: Axing Traditional Media
On this week’s episode of the Fresh-Brewed News podcast, our hosts discuss Axios, a venture-funded media startup that’s primed to shake…
Fresh-Brewed News, Episode 9: Unsafe Harbor
On this week’s episode of the Fresh-Brewed News podcast, our hosts talk about the “safe harbor” provision for internet platforms. Kathryne…
Fresh-Brewed News, Episode 4: A Clean Bill of Health
This week on Fresh-Brewed News, we chat with our colleague Vicky Aguiar about the 21st Century Cures Act passed by…
Fresh-Brewed News, Episode 3: Breaking Bad [News]
This week on Fresh-Brewed News, we’re joined by our colleagues Miles Hill and Nathan Burgess to discuss the timing of…
Gen Z is the New Millennial: Why Financial Services Firms Should Care
We’ve all asked ourselves the rhetorical question, “How did we ever live without the Internet?” Well, Generation Z hasn’t, and…
Reed Handley contributes article, “Small Business, Big Opportunities for Professional and Financial Services,” O’Dwyer’s
“Small Business, Big Opportunities for Professional and Financial Services,” O’Dwyer’s
Liz DeForest Shares Insight: “Hire Learning: The Most Revealing Interview Questions,” Forbes
“Hire Learning: The Most Revealing Interview Questions,” Forbes
Four Steps to Stronger Surveys: A Guide for Professional Services Content Marketers
Professional services firms are at each other’s throats—metaphorically speaking. Competition has reached a fever pitch, and it has become harder…
The Fast-casual Dining Experience: Why Savvy Consumers (and Marketers) Are Responding
If you’re anything like me, you prefer to cook less and eat out more. You don’t like to break the…
Why You Shouldn’t Be on LinkedIn
I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not…
A Conversation with The Wall Street Journal’s Lillian Rizzo
We recently caught up with The Wall Street Journal’s Lillian Rizzo to discuss what she looks for in a source…
Three Reasons Why Media Relations Still Matters
After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media….
The Interrupters — Career Killers
Today we are taking a brief interlude from marketing and PR content to bring to you a guest post from…
Why Are Professional Service Firms Still Afraid of Online Marketing?
Beady eyes? Check. Quickness of breath? Check. Pained expression? Check. Am I describing a health crisis? Nope. I’m describing a…
Knowing When to Call it Quits: What’s Your Strategic Communications Plan?
In a society where we are taught never to give up, it is striking that the spiritual leader of 1.2…
Information Overload: Your Frenemy for the New Year
As Abraham Lincoln said “I destroy my enemies when I make them my friends.” Frenemy number one for many public…
Consulting PR Programs Embracing Social, But Still Missing Some of the Basics
Consulting firms are cautiously using social media. They stepped onto the moving sidewalk, but are standing instead of walking. At…
Need to come up with your next thought leadership campaign? How to create a Building 20 at your professional services firm
Named for a decrepit, dark, unsafe structure on the M.I.T. campus, Building 20* is regarded as one of the most…
What’s So New About Content Marketing? Professional Services Marketing Must Evolve
For professional services firms, the concept of content marketing is pretty old news. Most companies in this space have marketed…
Brick by Brick
Few folks would deny that the financial services industry needs a reputational reset. But what exactly do financial firms need…
Curating Or Collecting?
Content creation in the form of curating content, your own and that of others, is the hot new trend in…