It’s nearly impossible to identify a facet of our healthcare industry that hasn’t been directly impacted by the COVID-19 pandemic….
Six Steps for a Successful Issues Management Plan
A company is only as strong as its issues management strategy. In today’s environment – with the COVID-19 pandemic adding…
Inspiring Hope, Purpose in the ‘Great Reset’
In early March, we witnessed a dramatic media shift as COVID-19 became the North Star of all news. The lens…
Reed Handley Discusses, “PR & Media for Finance & Accounting,” Institute of Management Accountants’ (IMA) Count Me In podcast
IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
Hedging Against Underperformance: Where Hedge Funds Can Showcase Value
Hedge funds were once the darlings of Wall Street, using investments to make millions for their clients. But many funds…
Becoming a Thought Leader
Good thought leaders are quoted in the media, appear on stage and drive search. Great thought leaders do all that,…
Greg Hassel Shares, “Financial Services Shift: Clients Shake Up PR Structure,” O’Dwyer’s
Financial Services Shift: Clients Shake Up PR Structure
Julia Mellon Shares: “When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?,” Forbes
When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?
How to Approach Local Media Relations in the Facebook Age
I recently picked up a copy of my community newspaper from my driveway and was about to drop it next…
Millennial Market Movers: The State of Wealth Transfer
Millennial Market Movers: The State of Wealth Transfer View the infographic here
Fresh-Brewed News, Episode 15: Real Issue with “Fake News”
Episode 15 of the weekly Fresh-Brewed News podcast examines the problems surrounding “fake news.” Julia Mellon joins to discuss how…
Fresh-Brewed News, Episode 14: Lost That Loving Feeling
On the week of Valentine’s Day, episode 14 of Fresh-Brewed News examines some love that may have been lost between…
Fresh-Brewed News, Episode 10: Axing Traditional Media
On this week’s episode of the Fresh-Brewed News podcast, our hosts discuss Axios, a venture-funded media startup that’s primed to shake…
Fresh-Brewed News, Episode 9: Unsafe Harbor
On this week’s episode of the Fresh-Brewed News podcast, our hosts talk about the “safe harbor” provision for internet platforms. Kathryne…
The Top 10 Ways to Drive a Successful PR Campaign
The Top 10 Ways to Drive a Successful PR Campaign View the e-book here
Fresh-Brewed News, Episode 4: A Clean Bill of Health
This week on Fresh-Brewed News, we chat with our colleague Vicky Aguiar about the 21st Century Cures Act passed by…
Fresh-Brewed News, Episode 3: Breaking Bad [News]
This week on Fresh-Brewed News, we’re joined by our colleagues Miles Hill and Nathan Burgess to discuss the timing of…
Fresh-Brewed News, Episode 1: Gannett & Tronc Say “I Don’t”
Welcome to the inaugural episode of Fresh-Brewed News, a new weekly podcast by Bliss! Listen to our hosts, Megan Tuck…
When Finding the Right Internship Is Like Trying to Find Oz
If anything is a constant for undergrads—aside from lack of sleep—it’s the never-ending search for the next, best internship. The…
Elizabeth Sosnow weighs in: “Are you becoming an obsolete marketing professional?” Business Grow
“Are you becoming an obsolete marketing professional?” Business Growth
Bridging the Gap Between Clients and the Media
One of the more empowering moments for a public relations/marketing practitioner is when you secure that very first media “hit.”…
A Conversation with The Wall Street Journal’s Lillian Rizzo
We recently caught up with The Wall Street Journal’s Lillian Rizzo to discuss what she looks for in a source…
Keep Reporters Interested: Admit, “I don’t know.”
A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report…
PR + Journalists: We Can’t All Get Along – But We Can Try (For Our Clients’ Sake)
“Can’t we all just get along?” Public relations professionals ask that question everyday when it comes to their relationship…
Three Reasons Why Media Relations Still Matters
After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media….
Don’t Balk on Your Brand: 5 Fast Facts
Matt Harvey – First the injury and now this. Don’t feel bad for me. I’m a New York Mets…
You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely…
Financial PR Predictions for 2013
The following is penned under the presumption that the Mayans are wrong. Here is a list of 2013 PR industry…
Survey of the Journalist’s World: What They Want, How They Want It, and What Causes Them Pain
Ever wonder what’s on the mind of the media? As the rise of the citizen journalist and the age of…
How to Pitch Superman
It’s a bird. It’s a plane. It’s the next great influencer! Superman, or when he’s in the newsroom, Clark…
Sweat the small stuff: Little things that matter in a big way in media relations
We all do it. Instead of focusing on the big picture, the most pertinent issues, we focus on small details…
Big Data, Big Headache? Cultivating Actionable Insight from Your Information
Since I started my career in public relations, the amount of data I have been able to access about the…