In the dog-eat-dog world that is corporate America, brands are ever on the lookout for how to differentiate themselves from…
Vicky Aguiar Shares: “Without the Right Marketing Strategy, Your CX SUX,” O’Dwyer’s
Without the Right Marketing Strategy, Your CX SUX
At the Intersect (Series) – Spotlight on Healthcare
In our May post, we wrote that a disproportionate amount of innovation (and competition) is happening at the intersection of…
Outcomes Measurement and the Case for Selective Jargon
I really dislike professional jargon. Defined by Dictionary.com as “specialized language…characterized by pretentious syntax, vocabulary or meaning,” jargon gives us…