In early March, we witnessed a dramatic media shift as COVID-19 became the North Star of all news. The lens…
Fresh-Brewed News, Episode 110: Marketing in a Pandemic
On this episode of Fresh-Brewed News, Arti Patel joins the show to talk about marketing through the COVID-19 pandemic, including…
Reed Handley Discusses, “PR & Media for Finance & Accounting,” Institute of Management Accountants’ (IMA) Count Me In podcast
IMA’s Count Me In podcast, “PR and Media for Finance and Accounting”
Follow the Leader Who Wants to Lead
If you consume news, it’s likely you’ve seen some of the following questions related to the financial markets over the…
CEOs are the New Politicians: 5 Things Brands Need to Know About Demands for Social Activism
Today, consumer-facing brands are facing a unique threat with consumers continuing to demand more from CEOs. Consumers are starting to…
Julia Mellon Explains, “Fintech 2.0: Wall Street and Silicon Valley Face Off,” O’Dwyer’s
Fintech 2.0: Wall Street and Silicon Valley Face Off
Hedging Against Underperformance: Where Hedge Funds Can Showcase Value
Hedge funds were once the darlings of Wall Street, using investments to make millions for their clients. But many funds…
Greg Hassel Shares, “Financial Services Shift: Clients Shake Up PR Structure,” O’Dwyer’s
Financial Services Shift: Clients Shake Up PR Structure
Julia Mellon Shares: “When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?,” Forbes
When Corporate Social Responsibility Veers Into Political Action: Safe Or Sorry?
Julia Mellon Discusses: “How Can Brands and Agencies Redefine Female Representation in Brand Mascots?,” AW360
How Can Brands and Agencies Redefine Female Representation in Brand Mascots?
Meg Wildrick Shares Thoughts: “Finance Firms Navigate New Regulations,” O’Dwyer’s
Finance Firms Navigate New Regulations
Millennial Market Movers: The State of Wealth Transfer
Millennial Market Movers: The State of Wealth Transfer View the infographic here
What Financial Marketers Can Learn from Modernist Architecture
Have you ever considered living in the New York Public Library? Or going apartment hunting in a shopping mall? No,…
Gen Z is the New Millennial: Why Financial Services Firms Should Care
We’ve all asked ourselves the rhetorical question, “How did we ever live without the Internet?” Well, Generation Z hasn’t, and…
The DOL Fiduciary Standard: What it Means for the Financial Services Industry and Beyond
“Always act in the best interest of your client. Our profession should begin and end there.” So said one financial…
Investments That Make a Difference: Why Impact Investing Is Important, and Why Those Who Tell Its Story Have a Bright Future
Customers now more than ever before crave investment options that create social good for profit. Impact investing―or making investments that…
SEO Strategy for the Content Junkie (A.K.A. Today’s Integrated Communication & PR Professional)
SEO can provide insights that help communication pros optimize content that searchers (read: consumers) are most likely to click and…
Mind the Disruptors
In the wake of the crisis, finance has been no stranger to disruptive forces. From an increased regulatory environment to…
Digital Currencies’ Field of Dreams Is Prepped for Game Time
What a difference a year makes. Twelve months ago the Bitcoin market was absorbing the impact of the seemingly overnight…
#SocialWallStreet: The Challenges for Financial Services on Social Media
Back in June, my colleague Treg and I attended #SocialWallStreet, an “unconference,” or group discussion, hosted by the Public Relations…
Bliss Welcomes Patrick Ruppe to the Team
We are pleased to announce that Patrick Ruppe has joined Bliss as a vice president in the financial…
SEC Gets Social: Why Social Media is a Good Thing for Investor Relations
Last Tuesday, the U.S. Securities and Exchange Committee (SEC) announced that public companies will now be allowed to circulate material…
ING Group’s Shiny New Facebook Campaign
Why do we need banks? Find a simple answer to this question and you’ll be on your way to acing…
Financial PR Predictions for 2013
The following is penned under the presumption that the Mayans are wrong. Here is a list of 2013 PR industry…
Will the Mobile Wave Reshape Banking – and Other Industries?
Last week, I attended a provocative discussion on the future of banking hosted by the Association of Management Consulting Firms…
Bullseye! PR Wins in Finance
As PR professionals we tend to read the news with a special lens. We are story tellers and so we…
Who Knew?
Who knew when BlissPR decided to do a Financial Symposium earlier this year that the topic of discussion would turn…
When Rooting for Wall Street is Painful
Is there anything more frustrating than when the guys you want to root for seem hell bent on making it…
Transformation through Education: Improving the Reputations of Financial Services Companies through Financial Literacy
During last week’s Bliss Integrated Financial Services Symposium, our panelists led a lively discussion on how financial services companies may…
My 2¢ on Goldman Sachs’ Image Problem
Last week, Michael de la Merced wrote a column in The New York Times about Goldman Sachs’ reputational wake-up call….
Marketing the Wall Street brand of the future: Reshaping communications in the financial sector
The future isn’t social media. The future is all media. Yes, that means you too, Wall Street. The channel agnosticism…
Curating Or Collecting?
Content creation in the form of curating content, your own and that of others, is the hot new trend in…