Consider the Source

The “instantaneous news culture” that is cited in the New York Times article A Lie Races Across Twitter Before the…

Beyond the Crisis

  I’ll never forget where I was on May 21, 2007. What’s the significance, you might ask? Well, I was…

Getting the Details Right

“What’s the name of the dog?” When I first started as a newspaper reporter more than two decades ago (has…

It’s 10:00pm, Do You Know Where Your Brand Is?

How often do you come across a situation where a business and one of its key employees have become so closely identified with one another that they are almost considered one and the same? Steve Jobs and Apple, Warren Buffett and Berkshire Hathaway, Simon Cowell and American idol. When this happens, brand performance becomes tied to the iconic employee – for better or for worse.