In Remembrance

Alistair Matthew Hanna, 69, died on July 12.  Ali hired me for my first full-time job as an Associate at McKinsey & Company, where he was a Director.  He created the firm’s Mini-MBA program, which recruited graduate students without traditional MBAs and trained us to become strategic thinkers. Ali believed that high-potential talent rarely travels […]

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Why You Shouldn’t Be on LinkedIn

I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not surprisingly, 90 percent said yes. LinkedIn’s (many) updates are conscientiously evolving it into a daily newspaper, shifting its role from dormant resume file to “give us 15 minutes each morning and we’ll make you a […]

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My Favorite Teacher

This is a personal post, so come back tomorrow if you’d prefer to hear more of our thoughts on integrated marketing for Healthcare, Professional and Financial Services companies.  Read on if you’d like to hear what I said yesterday at a retirement celebration honoring my favorite teacher.  Did you ever have a teacher who changed […]

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Stop Pretending You Don’t Need to Learn from Your Content Mistakes

At this point in my career, I’ve had literally thousands of meetings with clients about marketing content.  Typically, there are lots of questions about what success will look like, but very little air time is devoted to anticipating, overcoming and even leveraging mistakes. In our experience, only a thoughtful evaluation of both success factors and […]

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A Conversation with The Wall Street Journal’s Lillian Rizzo

We recently caught up with The Wall Street Journal’s Lillian Rizzo to discuss what she looks for in a source and the perks and pitfalls of dealing with public relations professionals. Lillian recently joined the Dow Jones private equity team where she covers deals and the retail market for Dow Jones Private Equity Analyst, LBO […]

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Social media secrets for businesses: Takeaways from #WLW14: Part 2

On April 23, marketing gurus from Facebook, Twitter, LinkedIn and HubSpot presented #WLW14, billed as the “world’s largest webinar,” to share tips for businesses. Read more here Here are some actionable insights from Jed Clevenger of Facebook, Russ Laraway of Twitter and Scott Engelman of LinkedIn on maximizing your business profiles on LinkedIn, Twitter and […]

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Social media secrets for businesses: Takeaways from #WLW14: Part 1

On Wednesday, marketing gurus from Facebook, Twitter, LinkedIn and HubSpot presented #WLW14, billed as the “world’s largest webinar,” to share tips for businesses. Many of the takeaways were notably pithy (a fortunate feature for a session designed to drive tweets  – #WLW14 was tweeted 41,000 times in one day): Be awesome. Use social media platforms […]

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Finally! Social Media Direction for Pharma Companies

In marketing and communications, social media is no longer considered new. It’s the new normal. But for the pharma industry, this is not the case. Combine a lack of social media guidance from the Food & Drug Administration (FDA) with strict regulatory oversight and high stakes – what do you get? An industry paralyzed by […]

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B2B Marketing to the C-Suite: Why Are We Doing it Wrong?

For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers now have vast pools of data to prove their efficacy, new tools that allow them to be compelling at an inexpensive price and, perhaps most importantly, the chance to regularly connect on an intimate basis […]

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Harnessing Big Data for Marketing Communications

In light of the Wall Street Journal’s special report yesterday on Big Data, it’s time that we all learn, not only how to use the data that is increasingly available to us, but also how to not become overwhelmed or sidetracked by it. I was lucky to attend Content Marketing World last year, where one […]

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