To Connect Intuitively & Emotionally With Customers, Think Like A Caveman

Recently, I had the opportunity to participate in a webinar, “Is Your Brand in Sync with What the Brain Wants?” which focused on how brands can intuitively and emotionally connect with customers to form long-lasting, engaging bonds. The most powerful lesson learned from the webinar is how humans today make decisions about the brands they […]

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Avoid the Low-Hanging Fruit: How to Achieve a High-Performing Analyst Relations Program

So, you’re looking to start an analyst relations program to drive brand awareness and industry knowledge around your capabilities and services. You’re not alone. In fact, the Bureau of Labor Statistics projects a 32 percent increase in market research analyst employment by 2022, which speaks to the growing importance of analyst relations in business strategy.

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Mind the Disruptors

In the wake of the crisis, finance has been no stranger to disruptive forces. From an increased regulatory environment to the rapid pace of technological change, the financial world has weathered a perfect storm of disruption in short order. Nimble businesses dodging their own “Kodak moments” watch disruptors as signals for how to evolve. And […]

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Digital Currencies’ Field of Dreams Is Prepped for Game Time

What a difference a year makes. Twelve months ago the Bitcoin market was absorbing the impact of the seemingly overnight collapse of Mt. Gox, its largest exchange. The cryptocurrency’s value was in freefall from a peak of around US$1,200 in November 2013. And news headlines questioned the digital currency’s viability as concerns over security grew. […]

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Discomfort (and content marketing) should be at the core of your communication strategy

“Are You Uncomfortable?” That’s the title of a recent blog post from Leadership Now, which explores the correlation between personal growth and success in life with the amount of discomfort an individual is willing to endure. Typically, comfort is a good thing. Often times, though, being comfortable is synonymous with lacking the motivation to think […]

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What makes a leader who inspires action?

Growing up as a competitive athlete, I had my fair share of good and bad coaches. I often found that a coach’s leadership capabilities were reflected in the team’s success. However, I never stopped to consider what qualities inspired action. “People don’t buy what you do; they buy why you do it.” This is the […]

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Emotive Ideas: Capturing Attention in a Multi-Dimensional World

On a typical day, we consume nearly five times the amount of information than people did in 1986, which is about 174 newspapers’ worth of knowledge. This inspires a key question among communication professionals: How does one produce stand-out content to capture consumers’ attention? Furthermore, how can marketing and public relations professionals inspire the brain’s […]

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With So Many Disciplines at Play, How To Choose a “Right-Hand Agency” in the New Integrated Healthcare Environment

Running in parallel with the mind-blowing speed and impact of technology on business, the role of communications in healthcare has undergone a tectonic shift over the last 20 years. As Amara’s law of technology dictates, this evolution is similar to the movement of the hour hand on a clock—If you keep staring at it, the […]

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The Serious Benefits of Productive Play

Play has become a powerful word in leadership circles. It’s been touted in the press as “the number one leadership competency of the future,” “the key to a company’s success” and “the greatest natural resource in a creative economy.” Productive playfulness is one of the top traits I look for in new hires. But, I […]

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