Finally! Social Media Direction for Pharma Companies

In marketing and communications, social media is no longer considered new. It’s the new normal. But for the pharma industry, this is not the case. Combine a lack of social media guidance from the Food & Drug Administration (FDA) with strict regulatory oversight and high stakes – what do you get? An industry paralyzed by […]

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B2B Marketing to the C-Suite: Why Are We Doing it Wrong?

For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers now have vast pools of data to prove their efficacy, new tools that allow them to be compelling at an inexpensive price and, perhaps most importantly, the chance to regularly connect on an intimate basis […]

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Harnessing Big Data for Marketing Communications

In light of the Wall Street Journal’s special report yesterday on Big Data, it’s time that we all learn, not only how to use the data that is increasingly available to us, but also how to not become overwhelmed or sidetracked by it. I was lucky to attend Content Marketing World last year, where one […]

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What PR Professionals Can Learn from Behavioral Economics

I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and eerily relevant to my job as a communications professional. According to Wikipedia, behavioral economics is the study of how social, cognitive and emotional factors impact the economic decisions of individuals and institutions.  Said another way, it’s […]

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The Evolution of Internal Communications in Healthcare: “Brand Identity” and the Heart and Soul of the Business Unit

  In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the integration of internal communications in the marketing mix – specifically with Brand Identity. Pharmaceutical, biotech and medical device companies realized over time that the beating heart of its organization lies–not in […]

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Communication Professionals and the Changing Healthcare Ecosystem

Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The event focused on the Affordable Care Act (ACA)–a law that will impact not just the people directly enrolling in it, but our entire healthcare ecosystem. The question of where we as healthcare communication professionals fit in […]

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Bliss Welcomes Patrick Ruppe to the Team

  We are pleased to announce that Patrick Ruppe has joined Bliss as a vice president in the financial services practice. With over 10 years of experience, Patrick brings with him a strong expertise in the marketing and B2B communications fields. As a lead member of our financial services practice, he will bring tremendous value […]

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Keep Reporters Interested: Admit, “I don’t know.”

A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report hasn’t been published, or it’s on legislation that people and companies are just starting to understand. The initial response is often to decline the interview. People think: “I’m not really an expert in that.” They respond […]

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What 2013 Taught Us About Getting Back to Communication Basics

In 2013, we saw a number of new and innovative ways companies are marketing to their customers. However, we also witnessed monumental communication gaffes that reminded us that sometimes it’s good to brush up on basic communication best practices. The following is a few of the most significant blunders that could have been avoided if […]

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PR + Journalists: We Can’t All Get Along – But We Can Try (For Our Clients’ Sake)

“Can’t we all just get along?” Public relations professionals ask that question everyday when it comes to their relationship with journalists. There are certain things that PR people do that drive journalists to hit delete and vice versa. But, let’s face it— we need journalists and journalists need us. So, how can we  maintain a […]

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