With So Many Disciplines at Play, How To Choose a “Right-Hand Agency” in the New Integrated Healthcare Environment

Running in parallel with the mind-blowing speed and impact of technology on business, the role of communications in healthcare has undergone a tectonic shift over the last 20 years. As Amara’s law of technology dictates, this evolution is similar to the movement of the hour hand on a clock—If you keep staring at it, the […]

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The Serious Benefits of Productive Play

Play has become a powerful word in leadership circles. It’s been touted in the press as “the number one leadership competency of the future,” “the key to a company’s success” and “the greatest natural resource in a creative economy.” Productive playfulness is one of the top traits I look for in new hires. But, I […]

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#SocialWallStreet: The Challenges for Financial Services on Social Media

Back in June, my colleague Treg and I attended #SocialWallStreet, an “unconference,” or group discussion, hosted by the Public Relations Society of America’s New York chapter (PRSA-NY). The “unconference” focused on regulations governing Wall Street’s use of social media and the challenges that we, as communication professionals, face when developing social strategies for financial services […]

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How Transparent Is Your Company?

  “Whenever you do a thing, act as if all the world were watching.” – Thomas Jefferson Transparency is the latest corporate reputation buzzword. Regulatory bodies are mandating it, employees are asking for it, customers expect it (or they will force you to do it via social channels), and it makes good marketing sense. Integrity […]

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In Remembrance

Alistair Matthew Hanna, 69, died on July 12.  Ali hired me for my first full-time job as an Associate at McKinsey & Company, where he was a Director.  He created the firm’s Mini-MBA program, which recruited graduate students without traditional MBAs and trained us to become strategic thinkers. Ali believed that high-potential talent rarely travels […]

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Why You Shouldn’t Be on LinkedIn

I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not surprisingly, 90 percent said yes. LinkedIn’s (many) updates are conscientiously evolving it into a daily newspaper, shifting its role from dormant resume file to “give us 15 minutes each morning and we’ll make you a […]

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My Favorite Teacher

This is a personal post, so come back tomorrow if you’d prefer to hear more of our thoughts on integrated marketing for Healthcare, Professional and Financial Services companies.  Read on if you’d like to hear what I said yesterday at a retirement celebration honoring my favorite teacher.  Did you ever have a teacher who changed […]

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Stop Pretending You Don’t Need to Learn from Your Content Mistakes

At this point in my career, I’ve had literally thousands of meetings with clients about marketing content.  Typically, there are lots of questions about what success will look like, but very little air time is devoted to anticipating, overcoming and even leveraging mistakes. In our experience, only a thoughtful evaluation of both success factors and […]

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A Conversation with The Wall Street Journal’s Lillian Rizzo

We recently caught up with The Wall Street Journal’s Lillian Rizzo to discuss what she looks for in a source and the perks and pitfalls of dealing with public relations professionals. Lillian recently joined the Dow Jones private equity team where she covers deals and the retail market for Dow Jones Private Equity Analyst, LBO […]

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