Fresh-Brewed News, Episode 91: Who Are You Fooling?

April Fool’s Day may be fun and games for some, but for PR pros, it can be a nightmare. On this episode of Fresh-Brewed News, Annick Bickson joins to discuss the evolution of April Fool’s Day and whether brand participation is truly worth it. Listen for more!

 

Catch up with previous episodes of Fresh-Brewed News: