Fresh-Brewed News, Episode 17: Imitation is the Sincerest Form of Competition

Stories, filters, stickers…some of Bliss’ own were all over the implications of social media “copycats” earlier this year. On episode 17 of Fresh-Brewed News, our hosts continue the conversation as Instagram and Facebook threw down against Snapchat this week with its new (and similar) features. How will this impact companies’ integrated marketing strategies? Laura Coletti rejoins the podcast to share her thoughts.

This podcast is co-hosted by Greg Hassel, Vice President at Bliss Integrated Communication.

 

Catch up with previous episodes of Fresh-Brewed News: