December is a time for reflection and planning. This year, as I thought about 2015 challenges and achievements, I realized…
Monthly Archives: December 2015
The Responsible Health Services Marketer
This is a tale about emotional and functional value―two pillars of a brand’s value proposition. Market functional value alone, and…
Four Steps to Stronger Surveys: A Guide for Professional Services Content Marketers
Professional services firms are at each other’s throats—metaphorically speaking. Competition has reached a fever pitch, and it has become harder…