In light of the Wall Street Journal’s special report yesterday on Big Data, it’s time that we all learn, not…
Monthly Archives: March 2014
What PR Professionals Can Learn from Behavioral Economics
I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and…
The Evolution of Internal Communications in Healthcare: “Brand Identity” and the Heart and Soul of the Business Unit
In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that…
Communication Professionals and the Changing Healthcare Ecosystem
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The…