As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace…
Monthly Archives: January 2013
All the World is a Game—Get Ready to Play
Gaming isn’t just for gamers anymore. Gamification—the application of game design thinking to non-game applications to make them more fun…
ING Group’s Shiny New Facebook Campaign
Why do we need banks? Find a simple answer to this question and you’ll be on your way to acing…
3 Ways to be Happier at Work
Last month, CareerBliss released its third annual ranking of the 50 happiest companies in America. This at a time when…
You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely…
Resolutions Aren’t Just for People: Four Communication Pledges for Your Company in 2013
The beginning of a new year offers tremendous opportunity for individuals to pause and reflect on what the past year…
Boosting Adherence Through Communication: Two Ways Pharma Can Get in on the Act
Last month, Malcolm Cox, M.D., Chief Academic Affiliations Officer for the Veteran’s Health Administration, administered $30 million in competitive grants…