Why We’re Turning Our Back on PR

Where PR stops and Integrated Communication Starts

Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing and PR ideas and insights.

As of today, we’re turning our back on public relations – not as a discipline but as a siloed function – and saying goodbye to BlissPR. Our new name will be Bliss Integrated Communication. The new brand reflects who we are now…not who we used to be.

It wasn’t an easy choice.

We still passionately believe in the opportunity to earn audience trust and attention, as opposed to buying it. The news media is morphing, so there’s a constant stream of new ways to build relationships with reporters. Another bonus? Writing skills have never been more important due to the cluttered marketing environment.

Perhaps most importantly, we still love being in the business of marketing ideas. The bigger the idea, the more complex the idea, the more we love wrestling it to the ground to create clarity and action.

But PR is a silo. It’s certainly a meaningful, critical component of almost every successful B2B marketing program. It just doesn’t have big enough shoulders to carry the weight of business communication by itself.

We know “Integrated Communication” does a better job of describing how we help our clients. Our job is to solve business problems with an actionable marketing strategy that can naturally extend into a rich universe of tactics, including content marketing, search engine optimization, events, web and social analytics analysis and, of course, PR.

These days, our client work covers an incredibly broad array of activities, from our traditional media relations work to developing a Google Analytics dashboard to creating an e-book to conducting a 25 country social media audit to parsing FINRA regulations to writing a song for a client blog.  We just don’t believe that the term “public relations” adequately illustrates all of those activities.

In the end, what matters to us most? Extending the 37 year foundation we’ve built with so many clients and alumni. We believe in keeping promises, demonstrating smart, creative ideas and delivering outcomes. Oh, and retaining our right to be passionate about ideas – even if it means revealing our geeky side.

That will never change.

Do you want to see our brand in action? Visit our new website www.blissintegrated.com to see more about us.

What do you think about our new name? How would you define “public relations?” Has “integrated communication” earned the right to replace it?

 

Connect with Elizabeth:

Phone: 212.840.0017

Email: Elizabeth@blissintegrated.com

Twitter: @elizabethsosnow

LinkedIn: Elizabeth Sosnow

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7 Comments on Why We’re Turning Our Back on PR

  1. Ike

    Congratulations.

    I believe you will find that the name means nothing — but the soul searching that led you to changing your brand is everything.

    As individuals and consumers, we’ve always been fractured beings — gems with many facets. And in a marketing vein, we’ve been able to target some of those facets correctly.

    Now it’s time for businesses and organizations to embrace that people are talking more amongst themselves. The savvy business needs a communication flow that is multifaceted as well. Not necessarily one voice, or even one song; but at least a playlist from the same genre.

    Looking forward to getting to know the new you.

  2. Congrats to the whole Bliss team. Breaking down the silos are so very important and by removing the PR and adding integrated communication, you’ll show clients (current and past) that you are thinking of the future… theirs as well as future clients.

    Cheers to continued “integrated” success!

    Jason Mollica
    @JasMollica

  3. Well, you already know how I feel about this, having done the same thing with my business nearly three years ago. I did it out of necessity – I was tired of the new business meetings with people who wanted to hire a PR firm, which really meant “get us on the front page of the NY Times.” So I decided to change the conversation. And it’s been pretty awesome because it’s afforded us a ton of opportunities with clients we didn’t have when we were seen as a silo.

    HUGE congrats! I think you’ll reap big rewards from this kind of thinking.

  4. Congrats to the Bliss team for what I call a gutsy move. Even though most of us know that PR is a silo, it’s sometimes hard to see let alone acknowledge for fear of being dubbed “part of the silo culture.”

    Happy to see you are moving in this direction and it certainly should prompt others to rethink their objectives and direction!

  5. I am so excited by the bold direction Bliss has set for its’ course. From your teams’ videos, infographics, and ebooks, it seems the puzzle pieces across many different disciplines are coming together.

    Those of us involved specifically in engaging consumers in healthcare, like my company WellPoint, eagerly look forward to the development of new tools and strategies to demystify complex ideas and have intimate conversations at scale.

    Now go bring some bliss to this sometimes overwhelming task of communicating with people.

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