Consulting firms are cautiously using social media. They stepped onto the moving sidewalk, but are standing instead of walking. At…
Monthly Archives: August 2012
The Pivot – 5 Deft Moves to Save a Client’s Media Interview from Certain Death
You’re sitting in on what is otherwise been a fairly routine client-reporter call. Everyone on the phone gets in the…
Antibacterial Hype – How Soap Can Make us Smarter About Healthcare
Last week, an article appeared on Smithsonian.com that called into question the ubiquitous antibacterial products that have invaded our lives,…
Deconstructing Stereotypes: What I Learned About B2B PR
My understanding of public relations was that it was an industry that combined the world of Mad Men with that…
What the New York Giants Can teach Us About Quiet Leadership
Get excited. We are officially 14 days away from the start of the NFL season. That’s just 336 hours away…
Public Speaking – Scary and Effective —Make the Most of It!
Year after year, when Americans are asked about the things they fear the most, public speaking comes out at the…
Advice for New Graduates: How to use social media while looking for work, and for your job
This post was originally published as a guest post by Katherine Kilpatrick on Washington & Lee’s Alumni Perspective blog. Social…
How to Become a “6 Million Dollar Man:” A B2B Social Media Tools Round-Up
When I was a kid, I loved watching a TV show called “The Six Million Dollar Man.” Hero Steve…
The Slow-Fast World of PR Agency Life
PR agency life is extremely fast-paced. Reporters are on deadline. Crises require urgent attention. Even routine announcements are designed…
Grandma’s Advice Applied to B2B PR
I recently returned from visiting my 92-year old grandmother in Boca Raton, Florida. She may have slowed down physically, but…