On the Tappen Zee Bridge, there is a well-placed sign: “Life is worth living.” The sign isn’t expensive or…
Monthly Archives: May 2012
Transformation through Education: Improving the Reputations of Financial Services Companies through Financial Literacy
During last week’s Bliss Integrated Financial Services Symposium, our panelists led a lively discussion on how financial services companies may…
Brick by Brick
Few folks would deny that the financial services industry needs a reputational reset. But what exactly do financial firms need…
Why Do Some B2B Public Relations Programs Fail?
Last month, I was invited to speak with the marketing committee at the Tooling and Manufacturing Association in Chicago about…
Messaging Health: Changing Behaviors with Clear Communication
I recently picked up a book called “The Power of Habit: Why We Do What We Do in Life and…
Are you a good business listener? A 10 Question Self-Diagnostic
Do you hear it? That rumbling, dark rush of water? Wait, it’s changed. Now it sounds like the sweep of…
My 2¢ on Goldman Sachs’ Image Problem
Last week, Michael de la Merced wrote a column in The New York Times about Goldman Sachs’ reputational wake-up call….
Marketing the Wall Street brand of the future: Reshaping communications in the financial sector
The future isn’t social media. The future is all media. Yes, that means you too, Wall Street. The channel agnosticism…
The Banker’s Conundrum: Reputational Re-Set Required?
While recently thumbing through one of my favorite magazines, The Week, my eye was drawn to an advertisement for Ally…