We’re about 35 minutes into our initial meeting with a prospective professional services client. We’ve asked the necessary and expected…
Monthly Archives: March 2012
Communications Strategy: CEO Transitions
It seems we read daily about CEO transitions – last week alone, it was announced that Jim Skinner of McDonald’s…
The Confidence Factor: What I Learned About Agency Life in the 7th Grade
Last week, we had employee reviews at BlissPR. In roughly half the meetings, the discussion eventually turned to “self-confidence.”…
Trust: That’s All There Is
I came out of New York’s Public Theater after seeing Mike Daisey’s “The Agony and Ecstasy of Steve Jobs” on…
What is different about Financial Service brands today? – Part I
Financial service brands are experiencing an identity crisis. The bank failures and global economic crisis have created skepticism and mistrust…
The Jerry Maguire Brand
Did the Goldman Sachs exec who staged a movie-like departure destroy his and Wall Street’s brands in one fell op-ed?…
If the Grass is Always Greener, is the Cow Always… Purpler?
It has been ten years since best-selling author and out-of-the-box-thinking guru Seth Godin first introduced marketers and creative minds…
Army Strong: Social Strategy Lessons
Early last week, Ragan’s PR Daily featured an interesting post on the United States Army Reserve’s “10 rules for social…
Four Years Later: Bear, Lehman & The Dukes of Moral Hazard
We are approaching a couple of interesting milestones in the financial markets this month. First, we are nearing the four-year…
Nonprofit Marketing Sins Apply to For-Profits Too – Part Two
Last week I posted the first part of this blog, which is drawn from a presentation that Elizabeth Sosnow,…