Nothing prepares an executive for an interview with a reporter like– an interview with a reporter. So, it’s no surprise…
Monthly Archives: November 2011
Skills for Future Leaders?
In a recent conversation with my mom she told me that, after my first week of kindergarten, the teacher said…
Diversifying for Change
When I was young, my family took a lot of road trips. For a child with too much energy, sitting…
Google+ Growing Pains
The imposters have made their point. A very young Google+ is vulnerable to some misuse, especially when it comes to…
Do You Need a Less Planning & A Little More Gut in Your PR Program?
I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued…
Healthcare Conferences and Congresses: Beyond the Event
Conferences and medical Congresses are ubiquitous in the healthcare industry. As healthcare public relations professionals, we constantly strive to identify…
Three Easy Sources of Digital Content
Today, it’s easier than ever to publish and spread digital content. But it’s as hard as ever to figure…
PARKINSON’S LAWS: More Applicable Than Ever
My colleague Toddi Gutner’s thoughtful post last week on Continuous Partial Attention and the Law of Unintended Consequences reminded me…
When Everyone is Tweeting, Who is Paying Attention?
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming…
How Can You Repurpose Your Content for Digital Marketing?
Almost every piece of marketing content you have can be used again. My checklist is meant to give you an…