Leveraging the patient perspective in healthcare public relations
As healthcare public relations professionals, we support a shared goal of improving patient outcomes. Having worked closely with disease survivors, family members and other friends and loved ones over the years, I’ve seen how patient perspectives can touch, inspire and motivate people to action.
Always view your interaction with a patient advocate as a true partnership. In the traditional media relations space, you can work together to announce the launch of a new product or service, field reporter inquiries, proactively address a topic or comment on an ongoing issue. From a digital PR perspective, aim for ongoing engagement: why not spark Twitter and Facebook dialogue, convene a blogger summit or explore posting a video diary series on Youtube?
After all, it’s all about human connection. And in an era shaped by ever-evolving communications, marketing and media landscapes, that connection needs to speak loudly and clearly.
To reach Taryn: