If you’re in B2B marketing and interested in social media, chances are you were on the line for Hubspot’s Q&A…
Monthly Archives: April 2011
The Nitty Gritty – Parsing Out Facebook
As B2B businesses slowly move onto the various social media platforms, including Facebook, the need for some extra FB privacy…
10 Tips to Increase the Impact of Your Landing Page
As digital marketers, we focus much of our energy on optimizing content and distribution strategies to increase traffic to our…
Thought Leadership Development: Pros and Cons of Academic Partnerships for Research
Often, when developing a thought leadership strategy, a survey will be suggested as a tactic. And it’s frequently a fantastic…
New CNBC Video Platform Enhances PR Opportunities
CNBC recently enhanced its digital video platform to make searching and sharing its vast online content easier to find, view…
What Do Game Theory and Business Intelligence Have in Common?
More and more, metrics is becoming the new name of the game. Last week, I had the opportunity to speak…
Nonprofit Work Builds Corporate Culture
When you have been fortunate enough to run a company for 30+ years and have it recognized as one of…
LinkedIn Enhances the (Professional) Social Web
Good news B2B marketers: LinkedIn has announced a new platform for building up the social web. The platform, which was…
Book Review: Social Marketing to the Business Customer
Book Review: Social Marketing to the Business Customer I first heard Eric Schwartzman speak about online marketing at a Worldcom…
Financial Services: Questions for Marketers to Ask Themselves Today for Tomorrow’s Strategies
Last week, I blogged about lessons that digital PR agencies can learn from recent research conducted by Bill Wreaks of…