Monthly Archives: March 2011

The Trust Index: Time for a Bounce-Back

I have to tip my hat to Edelman and the firm’s annual “Trust Barometer.” For 11 years, it’s been a foundational piece of thought leadership for the PR profession (frankly, I wish I had thought of it) and they do such a nice job with communicating the results, both positive and negative.

Writing Winning Business Awards Submittals

There is no second place in transaction-driven industries like commercial real estate and financial services; either you win the deal, or you don’t. The same is true for winning business community and industry association awards: either your submittal is recognized as a winner, or it’s not.