In yesterday’s post, I shared the results of my recent study of how PR and Advertising agencies are – or are not – leveraging the Social Media opportunity. The findings indicated that advertisers think PR is out front at the moment.
My sister Jeanie is probably my best friend in the world. But growing up, it would have been impossible to predict that.
I have to tip my hat to Edelman and the firm’s annual “Trust Barometer.” For 11 years, it’s been a foundational piece of thought leadership for the PR profession (frankly, I wish I had thought of it) and they do such a nice job with communicating the results, both positive and negative.
There is no second place in transaction-driven industries like commercial real estate and financial services; either you win the deal, or you don’t. The same is true for winning business community and industry association awards: either your submittal is recognized as a winner, or it’s not.