My colleague Elizabeth Sosnow has written recently about how PR is becoming content. And she’s right. The best among us…
Monthly Archives: March 2011
The Case of @BronxZoosCobra: Why Every Organization Needs a Social Media Expert
Over the past few days, we have all watched with amusement and horror (but mostly amusement) the case of the…
LinkedIn Today: The Next Big Thing in Social News?
Where do you get your news? Right now I cherry pick from a bunch of different sources. I read the…
5 Ways that PR is Evolving In Spite of Itself
Sometimes I wish the PR profession would get out of its own way.
Let me explain. Last week, I was asked to give a speech explaining what “Modern PR” is for the Fairfield County Technology, Environment, Entertainment and Marketing (FairCo TEEM) meet-up.
Key to a Solid B2B Social Media Strategy: A Good Audit – Reality Show Style
Good social media audits carry the suspense and drama of a reality show like “The Bachelor.” Hear me out. Girl walks in – immediately sizes up the competition, gets involved in the chatter, becomes quickly wrapped up in the dynamics, makes assumptions and then just when she thinks “he’s the man I’m going to marry…” Bye. Bye. No rose for you.
Is Your Brand a PR Underdog?
I generally do not consider myself to be a college basketball fan, but I have spent a disproportionate amount of…
Television Publicity Series, Part II: How to Get Booked on TV, Continued
This is the final post of the Television Publicity series with additional tips on how to get booked on TV:
Television Publicity Series, Part II: How to Get Booked on TV
We hope enjoyed Part I of the Television Publicity series. In this post, we reveal four tips on how to get booked on TV:
Television Publicity Series, Part I: Why TV Publicity Matters
This is the first post of a series discussing television publicity. Today, we explain why it is extremely productive to shape and secure high-profile television appearances that allow clients to speak on topics of importance to them.
Three things to look for in your workplace OR why I still work here?
Tenure at PR firms is rare. I suppose that is why I get frequent questions about mine. I’ve been with BlissPR since 2003. Last week I was asked why, three separate times. My answer has always been the same: there are lots of reasons but essentially I like and respect the people I work with.