Monthly Archives: December 2010

5 Ways to Make Actions Speak Louder Than Words

Many of us in PR describe ourselves as story-tellers. Our clients have a story to tell, and our job is to tell it. But, most of the time, story-telling is just the first step. If we focus too much attention on the story, it’s easy to lose sight of the real prize – i.e., the action or outcome that the story is designed to motivate