Brett Favre’s 18-year streak of never missing a game as a pro football quarterback ended last Monday night. But his place as a Green Bay Packers icon has been taking a severe beating for three years, ever since he “unretired” in 2008 to play for the New York Jets, and then “unretired” in 2009 and 2010 to lead the Minnesota Vikings, each time dragging the “drama” well into the summer.
I had both the honor and the ignominy to have been at the Meadowlands for the Giants/Eagles game this past Sunday, the most important game of the season. We had purchased tickets for my 9 year old son to attend his first pro football game, and he was very excited. As was I.
As B2B organizations dip their toes into social media on a larger scale, agency folks have been tasked with assisting…
Who are the best gift-givers you know? They don’t necessarily spend the most money. And sometimes they aren’t terribly creative. They are the best because they are thoughtful.
I like to look backwards. The past is prologue, and there are usually important lessons to be learned by reflecting on the choices and events of your history.
Do you work with financial institutions? Ever had someone ask you about social media regulations and stuttered your response? Ever felt like, well, you aren’t exactly sure what they are or how they apply? Were you that kid who wrote the test answers on your arm with a Bic pen?
Last Monday, I went to McKinsey & Co’s annual New York Office alumni holiday party. Each year, the party features a content presentation linked to a major business issue. One year the presentation was on China. Another year it was on the on the global recession. This year it was on “Unlocking the Power of Social Media for Superior Performance.”
The communications landscape has changed drastically over the past few years, even more so for Goldman Sachs. What was once a firm that was quiet and reticent to communicate with the outside world is now raising the bar for B2B companies and their approach to integrated marketing and communications. As a B2B firm, Goldman never felt the need to engage with the public, particularly through any formalized, external marketing and communications strategy.
I would like to retire someday. Sooner would be better than later, of course, but I’d really like it to be of my own accord. As a PR professional who often works with companies in the retirement planning industry – and as an aspiring future retiree – I usually find myself taking a great interest in any news related to the topic.
LinkedIn contacts are professionals like you and me. They are not by nature ‘contacts’ or ‘prospects’ – while that well may be true, they are actually – well – humans. Your network is comprised of real people who respond to thoughtfulness, intelligent contribution, mutual professional support, and of course, regular contact.