Monthly Archives: November 2010

Everyone Has A Story – What’s Yours?

When we ask someone the core question of “So, what do you do?” there are a few answers you never hear:

“We run a me-too operation.”
“I’m a mediocre doctor/lawyer/landscaper.”
“We do just enough to keep the client from complaining.”

On Seth Godin, Bandwidth and My Social Media #Fail

Like hordes of others, I worship at the writing altar of Seth Godin. I scan every single blog post, searching for marketing strategy to help make me a better professional. Linchpin dominated my last family vacation. And there’s a probably not a day that goes by that I don’t share one of his thoughts on Twitter.

Overheard: PR CEOs Share Vision for PR Today and Predict the Future

Overheard: PR Power brokers share thoughts on PR today and the future

Last month CEOs of some of the best and most respected firms in the profession assembled for the Board of Directors meeting of the Council of PR firms. Toward the end of the meeting, we got to the best part – a “round robin” discussion of what’s on people’s minds. The group at this table is so impressive – apart from their tremendous individual success as business people and communicators, you can see a lot of wisdom, natural talent and just a heck of a lot of personality.

A Question to Consider for Your B2B Public Relations Program Next Year

How are you telling your company’s story to the marketplace? What are your customers hearing?

Well, I guess that makes two questions.

When you look beyond the typical themes, key messages, intellectual capital, etc. that we all plot out for public relations and marketing programs, what does the big picture look like? Are your customers really getting an accurate impression of who you really are?

My B2B Social Media Audit Checklist

It’s 2:00 a.m. I am tossing and turning in my bed, mumbling incoherently about “Groups” and “Engagement” and “blog frequency.” My husband is used to my restlessness and simply rolls over.