Control: conventional wisdom says you need to “give some up to get some.” Social media is fueled by this logic. So are open-source product and information platforms.
Have you ever had “Blank Sheet Syndrome?” That’s the not-so-rare disease many people face when it comes time to create…
Good, quality research doesn’t have to come with a high price tag. And most companies don’t have a ton of extra money sitting around right now to throw against it – especially surveys that primarily support PR. But, you don’t have to throw in the towel just because you’re lacking budget.
We can’t be the only PR firm with this problem: how to maximize collaboration with sister ad agencies, specifically for business development. By way of background, our 30+ person firm was acquired in 2006 by the Dudnyk Exchange, which also owns two ad agencies and an interactive unit based in suburban Philadelphia. The ad agencies focus on healthcare, while the interactive unit has a broader clientele.
As public relations professionals, we are paid to help our clients make the best possible decisions when it comes to communicating their ideas. But very often, without meaning to, they can get in their own way. When do we see this?
What does Michael Scott’s trademark punch line from NBC’s hit TV show, “The Office,” have to do with B2B blogging? Quite a lot it turns out – especially for the labor and employment law firm Ford & Harrison whose associates have turned this punch line into a successful B2B blog and major source of traffic for the firm’s website. The That’s What She Said blog recaps each episode of “The Office” – looking at all of the show’s employment law mishaps and how much it would cost for Dunder Mifflin to defend itself in a real-world lawsuit.
Many professional services firms segment their go-to-market business strategy into industry sectors but do not do the same for their communication and public relations plans.
We talk pretty frequently about social media here on the BlissPR blog, as more and more of our clients are experimenting in this space. While we often can’t blog explicitly about specific projects, now and then we do have the opportunity to share a successful case study – like the one you’re about to read.
Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.