Monthly Archives: August 2010

A New Era in ‘Self-Control’

Control: conventional wisdom says you need to “give some up to get some.” Social media is fueled by this logic. So are open-source product and information platforms.

Three Inexpensive Research Ideas to Fuel B2B Public Relations Programs

Good, quality research doesn’t have to come with a high price tag. And most companies don’t have a ton of extra money sitting around right now to throw against it – especially surveys that primarily support PR. But, you don’t have to throw in the towel just because you’re lacking budget.

A PLEA FOR HELP: Seeking Incentives That Work for PR Firms

We can’t be the only PR firm with this problem: how to maximize collaboration with sister ad agencies, specifically for business development. By way of background, our 30+ person firm was acquired in 2006 by the Dudnyk Exchange, which also owns two ad agencies and an interactive unit based in suburban Philadelphia. The ad agencies focus on healthcare, while the interactive unit has a broader clientele.

That’s What She Said: B2B Blogging Insights from the LFMP Social Media Panel

What does Michael Scott’s trademark punch line from NBC’s hit TV show, “The Office,” have to do with B2B blogging? Quite a lot it turns out – especially for the labor and employment law firm Ford & Harrison whose associates have turned this punch line into a successful B2B blog and major source of traffic for the firm’s website. The That’s What She Said blog recaps each episode of “The Office” – looking at all of the show’s employment law mishaps and how much it would cost for Dunder Mifflin to defend itself in a real-world lawsuit.

Parenting Bloggers, Money and MetLife

We talk pretty frequently about social media here on the BlissPR blog, as more and more of our clients are experimenting in this space. While we often can’t blog explicitly about specific projects, now and then we do have the opportunity to share a successful case study – like the one you’re about to read.

PR in the Service Economy: Eight Ways to Build a B2B Reputation

Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.