Monthly Archives: April 2010

Do Blogging and Banking Mix?

As PR professionals working with financial services clients, it’s our job to keep an eye on what’s happening in the industry when it comes to social media engagement. Our clients want to know what their competitors are doing, and how they can improve on it. Our marketing and PR colleagues want to know how these strategies are being implemented, and how to work with legal and compliance to get it done. And we want to know what’s coming next, so we can forecast for our clients.