Monthly Archives: February 2010

On pedants and dilettantes, gurus and gravitas

I had the opportunity last week to visit with a friend from college whom I had not seen in 25+ years. We had a nice visit in his Park Avenue office, learned that our companies employ roughly the same number of people, and that we market in very much the same way.

A Social Media Reality Check for B2B Thought Leaders

Do you think Albert Einstein would have understood immediately how to engage on LinkedIn? Would Marie Curie share family snapshots of Pierre on Flickr? Will we see Stephen Hawking tweeting about black holes? Unlikely.