In a recent post, I discussed the results of our new study on the social media landscape for consulting firms. We found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media.
Many financial institutions have, at one time, considered the need for a PR program for their securities analysts. The truth is, it’s not for everyone—in fact, many respected analysts choose not to participate. But that doesn’t mean that it’s not beneficial for some firms—it just depends on their marketing needs.
Who is the face of your firm?
The success of a consulting firm relies entirely on the experience and insights of their thought leaders. But in our recent study of how 46 management consulting firms use social media, we found that most make it challenging for clients and prospects to find — let alone directly engage — with their thought leaders.