Monthly Archives: July 2009

Audit Your Intellectual Capital – 7 Ways to Find Your Stories

Boy gets girl. Boy loses girl. Boy slips on banana peel, temporarily loses girl, but ultimately gets girl back. Human beings love — and learn best — through stories. We know that social media communities require an unending supply of stories to succeed. But the daily grind of coming up with those ideas can feel overwhelming. In our recent study of consulting firms, we found that many abandon blogs, probably because of bandwith and story fatigue. It doesn’t have to be painful.