News breaks at lightning speeds these days. We are at war. Unemployment is high. Healthcare and social security challenges loom. Scandals abound. We watched the beginning of a revolution unfold on Twitter and YouTube. We have our first Latina Supreme Court Justice. We inspire the world. We disgust the world. The list goes on and on.
You’ve heard that celebrities use Twitter to attract fans. You suspect that its top users are ladies who log on to discuss their cats. Most importantly, you doubt that sophisticated b2b thought leadership can ever be communicated in 140 characters or less. Why bother? You can just write another bylined article, right?